Runway

Runway

The largest perk was in my career working under Tom Ford — with the iconic moments of seeing Mr. Ford, Anna Wintour, Gigi Hadid and Joan Smalls backstage at the fashion shows. I was part of the runway team: planning, creating content and reviews on site for four runway shows… New York: Tom Ford SS22 and SS23. Milan: Tom Ford Summer 24, Winter 24.

Helped plan and oversee content capture for How to Get the Look stills and video. My team also worked on the video supers and across mediums this content was used (email, social, landing page).

Styling and art direction for Tom Ford SS22 product images. I styled these photos, with a photographer, made selects, marked up retouching notes. These performed well on social.

Part of planning team and art direction for the brand’s official launch on TikTok with the SS22 show and consecutive shows, where content was created specifically for TikTok.