AR Fragrance Immersion

Tom Ford Beauty partnered with an agency to create an augmented reality fragrance experience for Myrrhe Mystère. A QR code used on physical outposts and invitations drove to a landing page with video and information on the product. Consumers could listen to meditations by Deepak Chopra and use the AR capability to interact with the bottle form, which released an aura of light. For this project, I was the creative lead brand side from the 2D team, partnering with the Director of Experiential Design and Executive Director, Global Technology Lead.

Physical Sampling Cube, RFID

I provided the creative strategy (mocked by a designer), in partnership with the experiential lead to create an outpost that would release samples while playing content and information about the fragrance selected, using touch screen and RFID technology. In the Tom Ford stores, 2D team was in charge of creating videos for the RFID fragrances (a technology where you pick up a bottle and screen activates) in a variety of ratios and languages. I partnered with the motion designer on direction and QC.

Virtual Try-On

Tom Ford Beauty had a virtual try-on tool that was initially launched on iPads in store that allowed consumers to try on lip products. The UI/UX was improved multiple times during my time with the brand, and I was a part of these improvements — ideating, providing mocks, feedback to developers. The experience then went from just lip to add eye products which required a UI/UX redesign. I oversaw this initiative.

Designs from the mobile experience ; I helped provide creative strategy, partnered with a designer to mock using the brand’s style. What I most enjoy about online projects is critical thinking, flows, and solutions.