Sierra is the founder and design director of Esley Creative, a design services company that is now accepting new clients.
She brings a 360 approach and 10+ years experience, with an editorial eye, advanced typography skills and art direction on set, from working at global headquarters in luxury fashion / beauty / lifestyle brands such as Tom Ford, Brides at Condé Nast, and Marie Claire at Hearst.
Career highlights include the launch of tomfordbeauty.com ; short form content backstage at four fashion weeks in New York and Milan ; out-of-home runway video takeover in five countries, with 132M impressions ; helping concept and art direction for fragrance and gifting categories, most recently Eau d’Ombré Leather.
She double-majored in graphic design and media production from the Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill and completed additional courses at the School of Visual Arts in New York City.
She now lives in Charlotte, North Carolina.
Photo by Kelsey Cherry